Wide Format

SMP Group is the printer behind a recent government 3D outdoor campaign aimed to promote a new qualification for teenagers aged 14-19.

The East London-based company produced 140 posters using its SolidVision 3D design which incorporates a six sheet-sized graphic.

The Diploma qualification offers a mixture of classroom learning, creative thinking and practical experience, and is available in selected schools and colleges across the UK.

Neil Buckley of SMP Group said: "Our lenticular product is unique and offers superior perceived depth."

Peter Lygo, production manager of Posterscope, said: "The campaign is currently live nationwide and we are confident that through this dynamic design and the use of 3D technology we will capture the imagination of the youth market."