News

We bring you the buzz from the wider media sphere, across the world and across the web. This week: John Lewis to rebrand mag; charity launches DM campaign; CEPI champions sustainability; paper in peel-off voucher 'first'; Unite denies mag axe rumours

John Lewis to replace customer mag
Department store John Lewis is expected to replace its customer magazine with a rebranded title to compete with rival retailers including Marks & Spencer. Source, which is expected to be replaced by a John Lewis-branded title, has a circulation of 500,000 and is published bimonthly.

DM campaign to boost charity's profile
Charity St Dunstan's is launching a direct marketing campaign about the help it offers ex-Service people with serious sight problems to regain their independence. The campaign builds on the story of a beneficiary of the charity, Tom Hart, who was blinded in action during 1940.

CEPI champions sustainability in business
Sustainability and social responsibility will be at the heart of successful businesses in the future, according to the chairman of the Confederation of European Paper Industries (CEPI). Chairman Magnus Hall said the paper industry is perfectly placed to play a key role in a sustainable society.

Weekly paper features peel-off voucher
A Yorkshire paper has claimed a UK first by featuring a peel-off voucher stuck to its front page. Around 50,000 copies of the Huddersfield Weekly News featured the money-off coupon for fast-food chain Subway.

Union denies plan to scrap printed magazine
Unite has strongly denied press reports, which claim it is scrapping its printed United magazine for a digital version. The trade union is launching a digital magazine but has said it only has 200,000 email addresses for 2m members and so isn't cancelling its printed title.