News

SP Group, part of St Ives, has produced 38,000 product packs to accompany the launch of Amtico Interna­tional's 2008 flooring range.

Amtico International, a supplier of floor tiles, used SP Group to create a product pack for each of its seven new flooring lines in the new ranges, Back to Black, Fruitwood and Cork.

The pack was presented at the EuroShop 2008 exhibition in February and subsequently to the Global market.

Robert Byrne, global projects manager at Amtico International, said: “Euro­Shop 2008 was to see one of the most elaborate Amtico product launches to date, so we needed a print supplier that could meet the high standards required for such an event and advise on our creative design ideas for the new product packs.”

SP Group has worked with Amtico for 15 years.