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Drinks industry heads extolled the virtues of the newly launched Arniston Bay wine pouch at the London International Wine and Spirits Fair.

Gary Parker, head of sustainability at Pira International, highlighted the environmental benefits of the pack as he presented a lifecycle analysis at the show, which takes place at the Excel exhibition centre on 22-24 May.

The three-layer packs – with outside and middle layers of metallised PET and an inner layer of linear low-density polythene – come in 250ml and two-litre sizes that can be flattened when empty.

Parker said the environmental impact of packing the product in pouches and not recycling any of them would be lower than if it was in bottles and 100% were recycled.

And he said that saving materials was always a bigger environmental win than recycling.

The lighter pouches also reduce transportation costs and the carbon footprint of the product, added Parker.