The Power of Print
A new generation of graphic design
07 December 2011It started with an email, which was kind of ironic, because the subject line was 'Power of Print'. In fact, the whole project that PrintWeek was proposing to the email's recipient, University of Brighton graphic design lecturer Rose Gridneff, was bas...
PrintWeek's 'The Power of Print' cover competition
09 December 2011Imagine a world without print. Now imagine that the next generation of designers responsible for everything you run through your presses are emerging from that world. Print would have a problem.
Features
Why print needs to be less modest and more mouthy
07 December 2011For such a boisterously noisy industry in terms of processes, it's frustrating that, when it comes to self-promotion, print tends to lapse into a rather unhelpful bout of modesty. Admirable as this is as a personality trait, it does little to help pr...
Brands with the magic touch
07 December 2011Look no further than the late Steve Jobs for an example of someone who understood the sensory power of print and packaging.
Collaboration and creativity is key for proactive printers
07 December 2011When Augustus Martin was approached by a client to create in-store point-of- sale (POS) material for a financial services campaign, it knew there was a 'value-added' element missing. So the POS printer pitched a straightforward suggestion: add to the...
Taking on digital to make a statement
07 December 2011Such is the overwhelming ubiquity of the digital world that it's hard to imagine a place unmarked by microprocessors. In the old days, screens were as heavy as a washing machine and the internet was only available through a cable that tethered you to...
Building the future with 3D technology
07 December 2011Picture three scenarios: in the first, a soldier returning injured from conflict in Afghanistan has lost the bottom of one leg; in the second, a restorer of antique watches needs to get a new mainspring to revive a 100-year-old Cartier; and in the th...
Welcome to a virtual reality
07 December 2011The world of technology moves at such a pace, it can often feel that by the time you have grasped one new form of 'industry-changing' technology, you have to replace it.
High-impact campaigns are built around print's power
08 December 2011The numbers speak for themselves. Far from being gradually phased out and replaced by digital formats, printed materials are still a crucial part of many marketing campaigns.
The Power of Print Covers
Additional Information
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