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Dsicmm completes investment in £10m Dagenham supersite
Marketing giant Dsicmm has continued its rapid expansion with a £10m site investment and another acquisition as it consolidates its business at two sites.
The London-based company has completed the investment in its 17,000sqm Dagenham supersite, which will house the company’s services including data, digital and litho print, post-press and mailing under one roof.
The new site will consolidate the two original Dsi sites in Rainham, Essex and former CMM sites Burnham International Alphamail, and its City Laser and FastPost operations in London’s Docklands, and will house 600 staff.
Dsicmm managing director Andy Young said: "This significantly increases our capacity and brings true efficiency from integration. We will be more cost-effective and more profitable. I believe it will help engender teamwork among our staff, which was difficult to achieve across multiple sites."
Investment in the site totalled £10m, including £6m on infrastructure, £2m on offset print and a further £2m on additional digital capabilities.
Digital cut-sheet equipment at the site includes a Xerox iGen4, three iGen3s, two Nuvera 288s and a Nuvera 144. It also houses the company’s continuous-feed equipment including its InfoPrint 5000 high-speed full-colour inkjet and two Xerox 650s. Five Xerox DocuPrint 180s have been moved from other sites.
Phase two of the expansion, which will take the floorspace to 20,000sqm, will house development and customer support teams for its document composition platform Nexdox.
The move comes just a week after the group bought the manufacturing arm of direct marketer Dataforce, which, according to chief executive Yolanda Noble, it will use to house all of the company’s polywrapping operations.
"We will be putting nine to 11 polywrapping lines at the former Dataforce site in Northampton, fitted with new equipment," she said.
The plant is a 30-minute drive from the Dagenham supersite.
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Comments
Jack Sheperd - 10 October 2008
If you can drive from Dagenham to Northampton in 30 minutes you must be Lewis Hamilton.
It will all end in tears.
bob mathews - 10 October 2008
where does K2's print and lasering dept fit in with this new spend?
Jon Pinches - 10 October 2008
In response to Jack Sheperd, part of the investment was clearly for a new fleet of executive Formula 1 cars.
30 minutes is achievable, though for safety's sake, I will suggest that helmets be worn.
Bernard Reilly - 10 October 2008
If you can get from Dagenham to the M25 in 30 minutes you'll get on the 'Top Gear' wall of fame.
11 polylines in Dataforce site ... wonder if the site will need extending to fit these all in.
Either way I wish DSI all the best, it is nice to hear of a company doing as well as this given all the current climate of doom and gloom.
Bernard Reilly
Mediatech Direct.
Alan Partridge - 10 October 2008
You've all already covered the '30 minute drive' topic so I won't comment on this, only to say that I think I could do it in my Lexus.
So, onto the next most ridiculous point of the article:
11 polylines????
Looking at the current plant list and offering at the moment, I'd say this investment is a bit of a gamble.
Polywrapping is a totally different market to the field they are in as a business at the moment both from a sales and operational perspective.
I'm guessing they think they'll fill 11 lines with the current dataforce client list, cross selling to their DM and transactional clients, topped up with new business? Mmmmmm, curious... I make that about 2.5million packs per day at average running speeds \(24 hour running) to get close to making it pay.
DSCi, I hope you've got some nice contracts lined up, and are ready to capture some serious market share, because if you don't then you're going to come a cropper!
Getting too big for their boots I wonder?
Good luck though...
Ah haa
Jack Sheperd - 10 October 2008
Mr Partridge remember that they own Alphamail at Burgess Hill
Alan Partridge - 10 October 2008
Ah yes Jack - a point well made.
That may help, but to such a large extent? - We shall see!
rgds
Alan
Jack Sheperd - 11 October 2008
I have to say that is Ms Noble and team getting too big for their own good.
Can see that the plan was probably to exit by floation but given the stock market situation its going to be long time before that can happen.
A trade sale is out of the question as who would want or can afford to take this monster on.
The DM market turnover is falling and will be specalised and therefore smaller jobs so why the big push to be the biggest? why not the best?.
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